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All Questions in Trademark >> Trademarked business titles

Trademarked business titles

Posted by Anonymous . updated on 2/26/2009
I have searched the Federal database and found that a shop name I am currently using is not trademarked, however, I have been contacted by an attorney stating that I am committing trademark infringement by using one word in my two-word shop title (their client's shop name is also two words)... they say that it will be confusing to their customers, even though we do not sell the same items at all.  I can't believe that this is accurate since there are 10 active trademarks containing that same word and only one is owned by the client of the attorney that contacted me.  There are several other businesses that I know of that operate using that same word and, to my knowledge, they have not been contacted as I have been.

So let's hypothetically say my shop name is "Grace's Shop" and theirs is "Grace's Loft".  They claim that "Grace's" is part of their trademark and off-limits even though 9 other entities have that word trademarked in some way, shape, or form.  My shop is not selling any of the items that they sell.  Their trademark class is completely different than mine would be (will be if I decide to trademark).  Are they correct in telling me that I can't use the name "Grace's Shop"?  
Answers (12)
 
Smokin
Not a lawyer and of course the pros can correct me when I am wrong, but I think they'll want to know if its at all possible that your two businesses will sell the same products. For example, if they sold garden equipment and tools and you sold flowers, they could eventually sell flowers which is considered "bridging the gap" and courts will consider that a potential confusion in the market between your two businesses. I guess it also depends on how many "Grace's stores" there are in your location and if they are all own by the same person. I guess they can argue the "Grace's" earned a certain reputation.

If not, seems to me like they are just harassing, especially if Grace is your name.
 
 
Grace
They sell candles and spa products (including pajamas) and I sell handmade jewelry (I may also sell handmade handbags, totes and home decor... as in paintings/plaques and garlands.)  Their trademark on USPTO is for candles, if that makes any difference.  They have 3 shops (one in the US on the west coast) and NONE of them are in my area... I hadn't even heard of their store. 

As far as the name, it was my grandmother's name before she came to the United States.  Her parents wanted to "Americanize" her by changing her name when they came over and I wanted to honor her memory and where she came from by associating her name with my business.  So really it's a namesake issue that I'm fighting for.
 
 
Dave_Zan
Quote from: Grace on 09-27-08 at 11:18 pm
Are they correct in telling me that I can't use the name "Grace's Shop"?  

IANAL, but they can prevent you from using the term in commerce for candles
only since that's what they're currently using it for. Unless the so-called mark
is quite famous, it can be quite challenging to prevent others from utilizing the
same or similar mark if it's especially non-competing.

As an example, the word Delta is being used by the airlines, a faucets maker,
and an energy solutions provider. One can't prevent another from using it for
their own respective lines of business. (unless someone can demonstrate that
their use will somehow create likelihood of confusion, which is what trademarks
aim to prevent...)

Unfortunately trademarks aren't required to be registered to exist, so it's not
being found at USPTO isn't necessarily and authoritatively saying it's not used
as a mark for something somewhere. Trademarks arise from use in commerce,
which sounds like what the other party's doing. (look up common law mark...)

Without sounding like making some kind of guarantee, and from what you have
described, it doesn't sound like the party in question can stop you from being
able to use that word or so for selling jewelry. But don't take my word for it,
and standby for resident lawyers here to either confirm or make mincemeat of
what I posted.
 
 
Grace
Their lawyer claims that the business is famous, yet absolutely no one I've talked to (I live just outside Chicago and have plenty of friends in the city) has heard of their shop... so much for fame.

And another thing about the "competition" issue... my shop is in an online market that I tell people who are unfamiliar with it that it's similar to Ebay but it's not auction.  My shop doesn't even have it's own domain name outside that specific online market.  I'm small time and they're not exactly big time if they've only got 3 stores in the world.  I even use a tag-line that states "handcrafted jewelry" and a possible future of handbags, totes and home decorations so my customers know what to expect.

I just can't wrap my mind around the idea that they are offended by "Grace's Shop" because they think "Grace's" would confuse their clientele.  I am somewhat offended for their clientele... it almost suggests that their customers aren't intelligent enough to know the difference between candles/spa products and handmade gemstone jewelry.
 
 
Lyza
I am not an attorney but you do need to get one who is intellectual property specialized.  An attorney will give you more standing against the other party and will know to what you should and should not agree.  You may be able to come to a co-existence or concurrent use agreement but the attorney will know how to talk to the OP.  There are a number of very good attorneys who could help that participate on this list, and remember that intellectual property is a federal practice so you DO NOT have to find a local lawyer.  Good luck.
 
 
JSonnab...
Grace, I'll just jump in the fray here to say this: the analysis of whether the two marks are in conflict is highly fact specific. 

First, you'll need to address the threshold issue of whether the two marks are confusingly similar, which means an analysis of the similarity of the marks and of the goods and/or services each is used with.  You'll also need to assess who was using what mark, when they were using it, and where. 

Finally, understand that advice like that which Dave Zan gave you is dangerous because it utterly fails to analyze substantively the relevant factors (and in the case of his statement of the law, it's plain wrong).

- Jeff
 
 
Dave_Zan
Quote from: JSonnabend on 09-29-08 at 08:43 am
Finally, understand that advice like that which Dave Zan gave you is dangerous because it utterly fails to analyze substantively the relevant factors (and in the case of his statement of the law, it's plain wrong).

Not advice at all, Jeff. I know better than to give that, although I did state what I've learned based on what the OP provided. (which eventually turns out wrong...)

Anyway, it's indeed better for the OP to seek an attorney since it's fact-specific.
 
 
MYK
You're also missing the possibility that they are planning to expand into jewelry, or would like to reserve the option to do so someday.
 
 
JSonnab...
Well, you can't "reserve the option" in any specific sense.  You can file an ITU application to gain priority of registration.  Additionally, there's the concept of "bridging the gap", which addresses natural areas of expansion for businesses.

@Dave: My only concern was that you stated flat-out "they can prevent you from using the term in commerce for candles only since that's what they're currently using it for", which sounds like a definitive statement (and is wrong).  I would hate for a poster to read that language and take it as gospel.

- Jeff
 
 
eutrade...
I am also interested to know what will happen at the end of this, as i have a similar problem..

Maybe the solution would be that Grace goes offshore, if the company physical location can make a difference regarding the TM infringement over the internet.

I am also here a learner...
 
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